The Art Gallery of South Australia’s rebrand is guided by its vision to become Australia’s most inspiring art destination. Aimed at captivating younger creatives and art enthusiasts, the rebrand uses vibrant, bold colours to elevate the gallery’s spaces and visuals, fostering an inviting and inspiring atmosphere.

The new gallery logo is a custom “A,” representing Art, Adelaide, and Australia. Inspired by the gallery’s architecture, the arch at the base symbolises its doorways, inviting viewers to step inside and embark on an artistic journey.

Incorporating the logo’s angles, the gallery’s graphics create a page-turning effect that reflects the journey of an artist and the continuous learning inspired by art—an invitation to keep turning the page to discover new creations. In contrast, the soft, rounded sans-serif typeface complements the logo’s arches, offering a friendly, playful feel that welcomes viewers.