The aim of this infographic is to raise awareness about the issue of orcas in captivity, highlighting the harsh conditions these animals endure and the impact it has on their well-being.

The composition of the infographic plays a key role in delivering the narrative to the audience. The use of the golden ratio and the visual movement of the wave helps direct and guide the viewer’s eye around the image. Linking statistics with vivid emotional imagery through visual metaphors enhances understanding and creates a greater impact. The image of orcas on a carousel illustrates their repetitive swimming in enclosures, and when combined with the data, it forms a deeply sad and striking visual.

The infographic uses a range of blue tones to symbolise the ocean and sea. The colour blue also evokes a sense of sadness, allowing the information to resonate longer with the audience and provoke a deeper emotional reaction.